You may have seen the new “Be Outdoors’ branding in AMC Outdoors magazine, at the Annual Summit, or on outdoors.org. AMC’s new brandmark celebrates that we consist first and foremost of individuals. The new tagline, “Be Outdoors,” is an invitation with no strings attached. “Be Outdoors” celebrates the spirit of adventure in every possible form, embracing everything that comes with it—wisdom, humor, work, fun, pain, and triumph. There is no wrong way to “Be Outdoors,” and there’s room for everyone. Be yourself outdoors. Be together outdoors. Belong outdoors.

You can find gear with our new brand in our digital and destination storefronts.  Later this year you’ll see an all new outdoors.org with the tools you need to get where you want to go as well as a stunning new look for our award-winning AMC Outdoors magazine.  Behind the scenes, we’re working to ease and personalize your experience all throughout the AMC community.  Visit www.outdoors/org/brandnew to learn more and offer feedback.